Food-native operations platform
Run your whole food brand on one platform — and keep Shopify, QuickBooks, and Amazon.
Provender unifies production, HACCP compliance, lot traceability, inventory, DTC and wholesale for specialty food brands doing $250K–$5M — with food-specific features the incumbents do not have, starting at $249/mo.
Keeps your Shopify + QuickBooks + Amazon · HACCP · FSMA 204-capable · Lot trace-back in seconds
Running a food brand should not mean running seven disconnected tools.
Shopify for DTC, QuickBooks for the books, Amazon Seller Central, ShipStation, Klaviyo, a drive full of HACCP binders, and a spreadsheet your ops lead keeps alive by hand. None of them talk to each other. So when a retail buyer sends an audit questionnaire — allergen control plan, lot trace-back, CoA on request — you can answer half of it, at 10pm, on a Sunday.
Generic ERPs want you to rip all of that out and start over. You do not have the budget, the time, or the appetite for a six-month migration.
- You cannot answer “which SKU actually makes money” — accounting alone cannot split margin by channel, lot and marketplace fees.
- Audits are a fire drill — batch records live on paper and in spreadsheets, so trace-back takes days.
- Wholesale orders slip — no real-time inventory means overselling, backorder surprises and lost accounts.
- Every new tool is another integration to babysit.
One operational platform. Your existing stack stays exactly where it is.
Provender puts PostgreSQL at the centre as the source of truth for your operational data — recipes, BOMs, work orders, lots, compliance captures, inventory and margin.
Keep Shopify, QuickBooks and Amazon. Your accounting, storefront, shipping, payment, BI and reviews tools plug in through adapter interfaces — nothing gets ripped out.
Audit-preparation built in from day one. Margin you can actually see. Wholesale that does not slip.
Everything a specialty food operation needs — built in, not bolted on.
HACCP + multi-scheme compliance, configured to your product
Build a HACCP plan the way auditors expect it — hazard analysis, CCPs, critical limits, monitoring, corrective action, verification, records — and turn on only the schemes you actually need, per tenant, at onboarding.
FSMA 204 traceability, capture as you operate
FSMA 204-capable for products on the FDA Food Traceability List: capture Key Data Elements and Critical Tracking Events — Receiving, Transformation, Shipping — as you operate.
Lot trace-back in seconds
Pull a bidirectional lot trace-back — every ingredient lot, batch, CCP reading and shipment — in seconds, not days.
FEFO inventory + expiration alerts across warehouses
First-Expired-First-Out picking is enforced at order creation, with proactive expiration alerts and multi-warehouse visibility.
True Net Margin — per SKU, channel and lot
True Net Margin per SKU, per channel and per lot — with marketplace fees, distributor chargebacks, broker commissions and deductions attributed correctly.
Custom reporting that does not need a consultant
A custom report builder ships at launch: field selector, filter builder, chart types, save, schedule and export.
Keep Shopify, QuickBooks, and Amazon. Add Provender on top.
Provender connects to the tools you already run through webhook-first adapters, with idempotency, a dead-letter queue, polling fallback and reconciliation jobs — so an integration hiccup never loses an order.
| Domain | Works with at launch |
|---|---|
| Accounting | QuickBooks, Xero (ERPNext optional) |
| Storefront | Shopify, Provender Native |
| Marketplace | Amazon (SP-API) |
| Shipping | ShipStation, Shippo |
| Payments | Stripe, PayPal |
| Email / Ads | Klaviyo, Meta / TikTok / Pinterest pixels + server-side conversions |
| Reviews | Okendo, Judge.me |
| BI | Metabase (embedded) |
Amazon SP-API, Klaviyo, and Meta / TikTok / Pinterest pixels with server-side conversions are included on every plan.
Is Provender a good Wherefour alternative?
Yes — if you are a specialty food brand under $5M that wants food-specific depth without enterprise pricing. The incumbents list thousands of generic integrations; Provender ships around ten food-specific ones that go deeper, and our entry plan starts at $249/mo.
| Provender | Typical incumbent | |
|---|---|---|
| Entry price | $249/mo | Typically enterprise-tier |
| Reporting | Custom report builder at launch | Limited customization |
| Integration style | Fewer, food-specific, deeper (FEFO on orders, FSVP, per-category QC) | Many, generic |
| Keeps your Shopify + QuickBooks + Amazon | Yes | Varies |
| Multi-scheme compliance | Configurable per tenant (13+ schemes) | Varies |
Built for heritage food makers.
Provender’s first enterprise customer is a family-owned Caribbean flour and mix manufacturer producing in a dedicated allergen-controlled facility, selling direct-to-consumer and on Amazon across the US. Heritage recipes, direct farm partnerships, a real compliance story, and a Shopify + Amazon + wholesale stack they wanted to keep.
We name customers only with their written permission — so this one is described, not named, until we have it.
Pricing that fits a $250K–$5M food brand.
Simple, published pricing. Start self-service in minutes. Annual billing saves 10%.
Starter
$249/mo
$250K–$1M revenue
- 5 users · 500 SKUs · 10,000 lots
- Up to 3 compliance schemes
- Native OR Shopify storefront
- 10 pre-built reports
- 1 warehouse
- Email support
Growth
$799/mo
$1M–$3M revenue
- 20 users · 5,000 SKUs · 100,000 lots
- Up to 7 compliance schemes
- Both storefronts + multi-store
- Custom report builder
- 3 warehouses · custom domain
- Email support
Scale
$2,499/mo
$3M–$5M revenue
- 50 users · 25,000 SKUs · 500,000 lots
- All 13+ compliance schemes
- Both storefronts + multi-store
- Report builder + SQL editor
- 10 warehouses · custom domain
- Priority email support
Enterprise (Dedicated)
Custom
Isolation or data residency
- 100+ users · 100,000+ SKUs · 1M+ lots
- All 13+ compliance schemes
- Report builder + SQL + custom models
- Unlimited warehouses · custom domain
- A dedicated single-tenant instance on your server or ours
- Priority email support, named contact
Enterprise is a dedicated single-tenant deployment, available now — run it on your own server (your data, your keys, your backups) or on infrastructure we operate for you.
Single sign-on (SAML / OIDC) across both SaaS and enterprise deployments.Roadmap
Questions food founders ask before they switch.
- Do I have to leave Shopify, QuickBooks, or Amazon?
- No. Provender keeps them. PostgreSQL is the source of truth for your operational data, and your existing tools connect through adapters. There is no forced migration to a native accounting or storefront replacement.
- Who owns my data — and can I get it out?
- You do. Your data is yours: export it at any time, with a 24-hour data-subject-request and GDPR export turnaround. On an Enterprise dedicated deployment on your own server, your database, backups and adapter credentials never leave your environment — Provender only accesses it if you explicitly grant temporary support access.
- Is Provender FSMA 204 and HACCP ready?
- Provender ships a HACCP Plan Builder and is FSMA 204-capable for products on the FDA Food Traceability List — you capture Key Data Elements and Critical Tracking Events as you operate, and pull a trace-back in seconds. Compliance is configured per tenant at onboarding across 13+ schemes, so you only see the workflows you actually need. Provender is the system of record; audit sign-off remains yours and your auditor’s.
- How long does onboarding take, and is migration painful?
- Most tenants connect their adapters and see their Shopify, QuickBooks and Amazon data inside Provender within minutes. A guided onboarding wizard configures your heritage lane, product categories and compliance schemes. Growth and Scale plans include CSM onboarding time.
- Do you offer SSO?
- Single sign-on (SAML / OIDC) across both SaaS and enterprise deployments. Every plan includes multi-factor authentication (TOTP required, WebAuthn optional) today.Roadmap
- Can I run Provender on my own server?
- Yes. The Enterprise tier is a dedicated single-tenant deployment you can run on your own server, or we operate it for you. Full data residency, your own keys and backups. It ships without any ERPNext (GPLv3) dependency, so running it yourself will not force you to open-source anything.
- How is Provender different from Wherefour or a generic ERP?
- Food-specific depth over generic breadth, plus a custom report builder at launch, with plans from $249/mo. We go deep on what food brands actually need — FEFO-aware lot allocation on Shopify orders, FSVP export packages, per-category QC, and per-SKU, per-channel, per-lot margin — instead of shipping thousands of shallow integrations.
See your real margin and your audit trail — in one demo.
Bring your actual SKUs. In 20 minutes we will show you True Net Margin by channel and a live lot trace-back, then hand you a self-service onboarding link so you can try it on your own data.
Starts at $249/mo · Keep your Shopify, QuickBooks & Amazon · No forced migration